Iwc Schaffhausen and Hot Wheels send impulses to competing collectors with a limited “Racing Works” set

On the occasion of the 78th Goodwood Members Meeting, IWC Schaffhausen and Hot Wheels are celebrating their return to Goodwood with the introduction of the “IWC x Hot Wheels Racing Works” collector’s set. At the same time, the brand’s motorsport team, IWC Racing, is preparing for the starting signal for tomorrow’s Stirling Moss Coupé.

Austrian racing driver Laura Kraihamer sits at the wheel of the legendary Mercedes-Benz 300 SL “Gullwing”. The IWC x Hot Wheels “Racing Works” collector’s set, limited to 50 pieces, includes the Pilot’s Watch Chronograph Edition “IWC x Hot Wheels Racing Works” and the Hot Wheels Mercedes-Benz 300SL “Racing Works Edition” presented in a metal toolbox.

The first set will be auctioned online by the international auction house Bonhams, the proceeds will go to the Two Bit Circus Foundation. This non-profit creates learning experiences for children to inspire entrepreneurship, encourage young inventors, and promote environmental stewardship.

The first joint project was the release of the Hot Wheels Team Transport premium set in 2020, which combines the IWC Racing 300SL with the racing team carrier. The second version was an IWC-exclusive version of the recently released Hot Wheels Mercedes-Benz 300SL.

IWC and Hot Wheels are now combining two extremely unique jewels from Schaffhausen and El Segundo in the exclusive 50-piece collection set “IWC x Hot Wheels Racing Works”, which is produced in strictly limited edition.

“IWC Schaffhausen and Hot Wheels share a rich and timeless history, each creating iconic products through an unrivaled emphasis on attention to detail and craftsmanship on the smallest scale,” says Chris Down, Chief Design Officer at Mattel. “This partnership is a reflection of the creativity and collaborative spirit our teams share, and the result is an exceptional package that truly discerning enthusiasts of luxury timepieces, racing, and car culture will appreciate.”

It was a chance meeting with Hot Wheels designer Manson Cheung that kick-started our partnership. Our shared passion for automotive design and mechanical watches led to a meeting between the design teams of both brands at the Mattel Design Center in El Segundo. We instantly connected, speaking the same language of design, art, and engineering. I am proud of our collaboration and the unique projects we have brought to life so far.
— Christoph Grainger-Herr, CEO of IWC Schaffhausen